“Don’t you have shoes just like that?”
“Yeah, but these are on sale!”
Globalisation can be directly linked to consumerism. Having every style, every colour, and every size at the end of our finger tips or a 20 minute car trip down the road has seen an increase in the consumption of clothing products, which has also seen an increase in the amount of waste created from these products. This can be categorised as “fast fashion”. This implies to a “term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends”. (Fernando, 2018)
Read more: Fast Fashion Definition | Investopedia https://www.investopedia.com/terms/f/fast-fashion.asp#ixzz5B64D5cXt
Fast fashion globalised companies “introduce new styles at more frequent intervals, focusing less on durable quality, and more on low costs and up to the minute designs”(Mukherjee, 2015). Fast fashion has created a “throw away” culture of ‘out-of-date’ styles or products that have not lasted the expected life-cycle(Dissanayake and Sinha, 2012). A lot of products thrown away end up in land fill which raises a whole lot of environmental implications.
The culture of fast fashion has gained attention in contemporary society due to the environmental distress the waste fashion can produce. Fashion waste is responsible for approximately 10% of the carbon foot print globally (Woodyard, 2018). Consumption patterns caused by globalisation will inevitably impact the environment. Increased demand in any product will deplete resources that have increasing value for other reasons other than meeting materialistic ‘needs’.
There are ways to reduce the amount of fashion related products wasted. Approximately 50% of textile waste can be recycled (www.nivelo.co.uk, 2018). There are two prominent ways to recycle fashion related products. The first is using materials that were ‘unwanted’ throughout the production of an item e.g. offcuts or material that would be thrown away (www.nivelo.co.uk, 2018). The second is donating clothes to second-hand shops, e.g. The Salvation Army, or handing them down to siblings if that is an option (www.nivelo.co.uk, 2018). Individuals can also purchase clothes from these points of sale, which is essentially recycling a product.
By recycling clothing and reducing waste, the physical environment benefits. Recycling will see reductions in landfill space for clothing products (About.abc.net.au, 2018). There will be reductions on the pressures natural resources are experiencing (About.abc.net.au, 2018). Lastly, there will be a reduction in the pollution caused from fashion waste.
So next time you go to purchase something, just think: do I really NEED that? Think how your actions are contributing to a world epidemic of waste. YOU can do something about it.
The above link will inform how and where you can recycle your clothes if needed.
About.abc.net.au. (2018). War on Waste: It’s time to step off the fashion trend-mill | About the ABC. [online] Available at: http://about.abc.net.au/war-on-waste-its-time-to-step-off-the-fashion-trend-mill/ [Accessed 4 Apr. 2018].
Dissanayake, G. and Sinha, P. (2012). Sustainable Waste Management Strategies in the Fashion Industry Sector. The International Journal of Environmental Sustainability, 8(1), pp.77-90.
Fernando, J. (2018). Fast Fashion. [online] Investopedia. Available at: https://www.investopedia.com/terms/f/fast-fashion.asp [Accessed 4 Apr. 2018].
Liu, B. and Zhu, H. (2017). Influence of perceived brand globalness and environmental image on consumption intentions: A case study of H&M. Dili Xuebao/Acta Geographica Sinica, 72(4), pp.699-710.
Mukherjee, S. (2015). Environmental and social impact of fashion: Towards an eco-friendly, ethical fashion. Journal of Interdisciplinary and Multidisciplinary Research, 2(3), pp.22-35.
http://www.nivelo.co.uk, J. (2018). Recycling | Ethical Fashion Forum. [online] Ethicalfashionforum.com. Available at: http://www.ethicalfashionforum.com/the-issues/recycling [Accessed 3 Apr. 2018].
YouTube. (2018). Fast Fashion’s Effect on People, The Planet, & You | Patrick Woodyard | TEDxUniversityofMississippi. [online] Available at: https://www.youtube.com/watch?v=mPM9lhackHw [Accessed 1 Apr. 2018].